Mumbai: Hisense, a global leader in consumer electronics and home appliances, showcased its RGB MiniLED television technology at Kohinoor Televideo Pvt. Ltd. in Mumbai, with popular television actress Nia Sharma attending as the celebrity guest. The showcase highlighted the brand’s commitment to advancing premium home entertainment through next-generation display innovation, featuring its flagship UX series alongside the UR8S RGB MiniLED television series.
Speaking on the occasion, Pankaj Rana, CEO, Hisense India, said, “At Hisense, we are committed to redefining home entertainment through meaningful display innovations. RGB MiniLED represents a significant advancement in television technology, delivering exceptional colour precision, contrast and immersive viewing experiences. With our UX and UR8S series, we are bringing this innovation to consumers across different premium segments. Mumbai is an important market for premium consumer electronics, and our partnership with Kohinoor Televideo allows us to bring our latest display technologies closer to consumers.”
Sanjay Mewani, Director, Kohinoor Televideo Pvt. Ltd., said, “We are delighted to partner with Hisense India to showcase its RGB MiniLED television range. With growing consumer interest in premium televisions and larger screens, this is an exciting time for the home entertainment category. Hisense’s global reputation for cutting-edge television technology, combined with its competitive positioning in the premium segment, makes its latest offerings a compelling addition to our portfolio. We look forward to offering our customers an opportunity to experience these innovations first-hand.”
As the pioneer of RGB MiniLED technology, Hisense has become the first brand to achieve mass production of RGB MiniLED televisions. The technology uses a dedicated RGB MiniLED chipset for precise blending of red, green and blue light, supported by Hisense’s advanced picture processing and ULED Colour Refinement technology to deliver enhanced colour accuracy, contrast and lifelike clarity.
The flagship UX RGB MiniLED series combines the Hi-View AI Engine X, which optimises picture, sound and energy efficiency in real time, with a 6.2.2-channel CineStage X Surround system co-engineered with Devialet. Additional features include 3D Colour Master PRO with PANTONE™-validated accuracy, Dolby Vision IQ, HDR10+, IMAX Enhanced and a native 165Hz Game Mode Ultra with VRR and AMD FreeSync Premium Pro. The series will be available in 100-inch and 116-inch screen sizes, with prices ranging from ₹9,99,999 to ₹29,99,999.
Complementing the UX, the UR8S RGB MiniLED TV series brings advanced display technology to a wider premium television audience. Powered by the Hi-View AI Engine RGB, it features intelligent picture optimisation, an AI RGB Light Sensor, a native 180Hz refresh rate, Anti-Reflection and Glare-Free technology, and peak brightness of up to 3,500 nits. Its 2.1.2-channel Multi-Channel Surround Sound system and support for Dolby Vision, Dolby Atmos, IMAX Enhanced and Filmmaker Mode further enhance the viewing experience. Available in 55-inch, 65-inch and 75-inch sizes, the UR8S series starts at ₹1,19,990.
Both series run on Hisense’s VIDAA smart TV operating system, which offers access to leading streaming services and a range of smart connectivity features. Through its expanding retail partnerships, Hisense India continues to strengthen consumer access to its latest television innovations and premium home entertainment portfolio.
Further enhancing the appeal of its premium television range, Hisense India is offering special festive deals from October 21 to 31, 2026, exclusively at Kohinoor store.
Under these limited-period offers, customers can avail of the following benefits:
• 116-inch UX RGB MiniLED TV: Get a free 85-inch MiniLED TV (85U7SE) or a 65-inch RGB MiniLED TV (65UR8S).
• 100-inch UX RGB MiniLED TV: Get a free 65-inch QLED TV (65Q6S) or a 55-inch MiniLED TV (55U7SE).
• 75-inch UR8S RGB MiniLED TV: Get a free 55-inch 4K TV (55A6S) or a 50-inch 4K QLED TV (50Q6Q).
• 65-inch UR8S RGB MiniLED TV: Get a free 40-inch FHD TV (40A4Q). Terms and conditions applied.
About Hisense India:
Hisense India is a wholly owned subsidiary of the Hisense Group, a global leader in consumer electronics and home appliances. Present in over 160 countries, Hisense has maintained the No. 1 global position in the 100-inch-and-above TV segment for consecutive years (Omdia 2023–Q3 2025). As the pioneer of RGB MiniLED, Hisense continues to lead next-generation display innovation. Hisense is also the official sponsor of the FIFA World Cup 2026™, leveraging global sports partnerships to connect with audiences worldwide. In February 2026, Hisense inaugurated its first manufacturing facility in India at Sri City, Andhra Pradesh, reinforcing its commitment to local manufacturing under the ‘Make in India’ initiative. Hisense’s proprietary VIDAA operating system was recognised as the “Fastest Smart TV Operating System in the Market” based on the WEKA Media Publishing GmbH TVOS Benchmark Report (TVOS-Benchmark/2025/08), published in August 2025.
Website: www.hisense-india.com
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