Showcasing str8bat technology — (L to R): Sachin Bajaj (Global Cricket School), Madhu Sudan (Co-Founder, str8bat), Greg Chappell (former Australian cricketer), Kiran More (former India wicketkeeper), Gagan Daga (Co-Founder & CEO, str8bat).
● Revolutionary smart bat sticker launched with cricket legends Greg Chappell & Kiran More
● elev8, str8bat’s proprietary Gen-AI tech, puts real-time insights, recommendations in every player’s hand – Democratization of tech in Sports
● str8bat also announced expansion of its footprint to the USA, as cricket’s growth accelerates ahead of the 2028 LA Olympics
Mumbai : str8bat, India’s leading sports tech innovator, today launched a first-of-its-kind AI-powered smart sticker that turns any cricket bat into a performance analytics tool. Embedded with cutting-edge sensor technology and designed for elite-level precision, elev8 technology from str8bat marks a breakthrough in how batting data is captured, interpreted, and applied—without altering the bat’s feel or form.
More than just a sticker, it is cricket’s new AI-powered edge.
Launched at a high-energy event at CCI Mumbai in the presence of cricket legends Greg Chappell and Kiran More, the smart sticker reimagines performance tech for the modern cricketers. The ultra-lightweight sticker, backed by str8bat’s patented camera-less technology of elev8, delivers real-time AI insights on bat speed, swing angles, impact zones, and more—in a form that’s invisible, intuitive, and customizable.
“This is innovation that works for the grassroots and the elite alike,” said Kiran More, former India wicketkeeper. “With this AI technology, young players across India can now access precision feedback that was once reserved for professionals. It’s a game-changer.I’ve been using it at my academies for the last two years, even with international players, and the impact is visible. I’m not a tech-savvy guy, but when I first saw it in Baroda, it was a real eye-opener. From tracking bat speed and timing to head position and balance, this technology helps players at every level, from juniors to pros and it’s already being adopted by top boards like Cricket Australia. Cricket is evolving, and this is a big part of its future.”
Coinciding with the launch, str8bat also announced its official expansion into the United States, with a focus on emerging cricket markets like Texas, California, and New York. As cricket gains momentum across North America, elev8 aims to empower young athletes globally with the same tools used by professional teams.Text Box: What makes the str8bat sticker exceptional:
Sticker format: No bulky hardware. Just peel, stick, and play.
Elev8 AI engine: Real-time, actionable insights during practice or match play.
Custom designs: Players can personalize their stickers, reflecting their style while optimizing performance.
“For too long, sports has relied only on lagging indicators—runs scored, wickets taken—with little insight into how to actually improve. That was our breakthrough: what if the bat could talk? Today, it does.” said Gagan Daga, Co-Founder & CEO of str8bat. “With the str8bat smart sticker, we’ve taken elite-level performance tracking and made it simple, stylish, and actionable. As we expand to the US, we're not just entering a new market. we’re expanding access to cutting-edge cricket intelligence, from the Maidans of Mumbai to the streets of Brooklyn. Trusted by the Cricket Australia, Rajasthan Royals etc and over 18,000 players worldwide, str8bat is redefining how the game is played, coached, and understood. And this is just the beginning.”
What sets this sticker apart is not just its form factor—but its customizability. Players will now be able to select from a range of sticker designs and brand collaborations, reflecting their individuality while receiving real-time, AI-powered insights on bat speed, angles, impact zones, and more.
“The USA is at what we call the Columbus stage of cricket discovery, and that makes it the perfect time for us to enter,” said Madhu Sudan,Co-Founder of str8bat. “str8bat, proudly designed and developed in India and validated by the best globally, is built for players at all levels. With cricket growing rapidly in the U.S. driven by the Indian and South Asian diaspora, the rise of Major League Cricket, and the momentum toward the LA Olympics, our strategy is to be present across all layers, from elite athletes to grassroots players. It's far easier to shape the game at this stage, and we’re excited to help build cricket’s future in America.”
“It’s sensational that we’ve reached a stage where a smart bat, powered by a simple sticker can deliver such deep intelligence to both players and coaches,” said Greg Chappell former Australian cricketer. “players can now coach themselves or work with coaches remotely, with data flowing in from practice or matches and enabling real-time feedback. Just like TrackMan revolutionized golf, str8bat is doing the same for cricket. And with the elev8t product, we’re only going to push those boundaries further. This is what innovation looks like — simple in execution, but powerful in impact.”
Since its inception, str8bat has partnered with top institutions including Cricket Australia, Rajasthan Royals, and elite academies across India in school’s academies, state teams, International T20 leagues and other domestic leagues. With this launch, the company furthers its mission to democratize high-performance AI technology, putting the power of data into the hands of the next generation of cricketers. It has sold over 18,000 sensors to date and is fast becoming the go-to brand for performance enhancement in cricket.
As cricket evolves, so too must the tools that help players improve. str8bat taps into the growing demand for tech-driven solutions in sports, offering a comprehensive tool for cricketers to enhance their game through precision metrics. Whether you’re a budding cricketer or a seasoned professional, str8bat gives you a competitive edge with data-backed insights. Plus, in a country like India, where cricket is more than just a game, this product resonates with players who want to blend tradition with innovation.
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