Mumbai (Nilesh Khandare): "ASICS", the renowned Japanese sportswear brand, launched the 20th edition limited merchandise for the Tata Mumbai Marathon 2025, at their Linking Road store in Mumbai. Actor and triathlete Saiyami Kher, alongside ASICS brand athletes Rohan Bopanna and Saurav Ghosal, unveiled the collection inspired by Mumbai’s iconic Marine Drive, famously known as 'The Queen’s Necklace'.
The merchandise creatively captures the essence of Mumbai, featuring a graphic design of tetrapods lining the Marine Drive coastline, with wave-like patterns symbolizing the sea’s rhythm and energy. The centerpiece of the collection, the GEL-KAYANO™ 31 Limited Edition, draws from Marine Drive’s shimmering streetlights and vibrant energy, embodying the city’s spirit of resilience and movement. This advanced footwear offers 4D Guidance System stability, FF BLAST™ PLUS ECO cushioning, and PureGEL™ technology for optimal comfort and performance.
Available in colors such as Illuminate Mint and Safety Yellow for men, and Summer Dune and Illuminate Mint for women, the collection celebrates Mumbai’s dynamic energy and unites runners in the spirit of endurance and community.
Mr. Rajat Khurana, Managing Director of ASICS India, expressed pride in the brand’s association with the Tata Mumbai Marathon, emphasizing its commitment to empowering athletes. Mr. Anil Singh, Managing Director of Procam International, highlighted the marathon’s significance in representing Mumbai’s vibrant spirit and its role in uniting the nation.
The exclusive merchandise is available at ASICS flagship stores and online at 'ASICS TMM 2025'.
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