Mumbai: In a momentous stride towards captivating storytelling, Sony BBC Earth has announced the launch of its marquee property ‘Earth Champions’. Earth Champions which began as an Instagram live session, will now inspire viewers as interesting 3-minute capsules, whisking them away on an extraordinary voyage through nature's kaleidoscope. The property will go live on the channel on November 6, 2023.
Narrating stories of nature enthusiasts to ordinary citizens from all walks of life, ‘Earth Champions' intends to shed light on the tremendous power of individual actions that collectively become a force of positive change. Sony BBC Earth aims to honour and celebrate real-life heroes each month addressing issues of forest restoration, waste management, water, and air purification, etc. at a personal, household, or community level.
Packaged as an on-air property with promotions across social media, Sony BBC Earth’s Earth Champions has undergone a quirky makeover with a gripping script intertwined with befitting music. The inaugural episode of Earth Champions will feature ‘Mr. Jadav Payeng’, also known as the Forest Man of India. Hailing from Assam, Mr. Payeng has transformed the barren lands into a thriving man-made forest. He is also the proud recipient of the prestigious Padma Shri award for his selfless and tireless efforts.
Sony BBC Earth, through its landmark shows such as Blue Planet II, Climate Change: The Facts, and A Perfect Planet has united viewers from around the nation, instilling a profound connection with the natural world. The channel has been raising awareness about the imperative of sustainability and building a community of loyalists through its various initiatives.
Comments:
Rohan Jain, Business Operations Head - Sony AATH and Head - Marketing & Insights, English Cluster, Sony Pictures Networks India.
"With Earth Champions, we aim to embark on a mission to empower individuals and communities to showcase the profound impact of their eco-friendly actions. Through this extraordinary initiative, we invite people from across the nation to join us on an exhilarating journey toward a greener and more sustainable future. Together, we can make a difference and create a legacy for generations to come."
Jadav Payeng, Reforestation Hero and Padma Shri awardee, The remarkable ‘Forest Man of India’.
"I am deeply honored to be a part of Sony BBC Earth's Earth Champions. It is a great initiative that inspires people and evokes a sense of eco-consciousness in them. It fills my heart with joy and gratitude to witness the power of collective action creating a lasting impact that benefits our planet."
About Sony BBC Earth
Sony BBC Earth is a premium factual entertainment channel by MSM Worldwide Factual Media – a Joint venture between Sony Pictures Networks (SPN) and BBC Worldwide.
Sony BBC Earth is home to BBC’s award-winning factual programs and the work of some of the world’s foremost factual filmmakers. Rooted in the philosophy of ‘Feel Alive’, the channel promises a grand visual spectacle, positive insightful storytelling, and a new perspective on knowledge and entertainment.
The channel has diverse content offerings ranging from fun, insightful science, nature, and wildlife to adventure and human-interest stories with shows like The Green Planet, Blue Planet II, Serengeti I & II, Dynasties, Trust Me I’m a Doctor, Rick Stein’s India, Bang Goes the Theory, Deadly 60, Planet Earth II, Fishing Impossible, Where the Wild Men Are with Ben Fogle, etc.
The channel is broadcast in SD & HD and is available in English, Hindi, Tamil, and Telugu across India.
Follow Sony BBC Earth on Facebook.com/ SonyBBCEarth, Twitter.com/ SonyBBCEarth, and Instagram.com/ SonyBBCEarth. For more information, visit www.sonybbcearth.com
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks India):
Sony Pictures Networks is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly-owned subsidiary of Sony Group Corporation, Japan.
The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the Hindi movies channel for rural markets; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from its content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; Sony Sports Network – SONY SIX, SONY SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD; Sony Marathi, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform and Studio NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is available in 167 countries.
The Company is recognised as an employer of choice within and outside the media industry. It is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranked amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
The Company is in its 27th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com
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