• itel's cumulative customer base in India crosses 15 crore, built over a decade of operations since 2016.
• A consumer electronics portfolio spanning smartphones, feature phones, TVs, home appliances, audio and accessories.
• India's No. 1 feature phone brand, with a 34% market share in CY2026.
• Leads the overall sub-₹10,000 phone segment with a 36% market share in CY2026.
• A network of 1,000+ service centres and a 100-day free screen replacement offer & Counter replacement benefit on eligible models support the brand's after-sales promise across India.
Mumbai: itel, one of India’s leading value-segment consumer electronics brands, announced that it has crossed 15 crore (150 million) cumulative customers in India, marking a decade of operations in the country. The milestone reflects the trust Indian consumers have placed in itel for accessible, dependable technology that meets their everyday needs. From first-time smartphone users in small towns to families upgrading from feature phones to smartphones and expanding into home appliances & electronics, itel has grown alongside millions of Indian households.
Built on its brand promise of Durability, Reliability and Affordability, itel has established a strong presence in India’s value segment. The brand is India’s No. 1 feature phone brand in CY2026, with a 36% market share, and leads the overall sub-₹10,000 phone category with a 34% share, according to Counterpoint Research.
Today, itel’s portfolio extends beyond mobile phones to include smartphones, feature phones, TVs, home appliances, speakers, accessories and other consumer electronics, bringing dependable technology within reach of more households across metros, small towns and rural India.
Arijeet Talapatra, CEO, itel India, said, “Fifteen crore customers reflect a decade of trust that Indian families have placed in itel. This milestone is a testament to our commitment to understanding the evolving needs of Indian consumers and bringing reliable, affordable technology that is built around their everyday realities and aspirations. From mobile phones to TVs and home appliances, our journey has been about expanding into categories that matter to Indian households and making meaningful innovation accessible to the masses. As we enter our next phase of growth, we remain focused on bringing more relevant technology and experiences to consumers across India. This milestone belongs to our customers and retail partners, whose trust continues to inspire us to do more.”
For itel, durability and affordability goes hand in hand. The brand’s Made to Last promise is supported by product durability features, accessible after-sales service and initiatives designed to provide customers with greater peace of mind throughout their ownership journey. From IP-rated and MIL-STD-certified phones across offerings such as the City 300 5G and Power 80 5G to its 100-day free screen replacement.
itel continues to strengthen its commitment to technology built for everyday use and designed for Indian conditions. In the feature phone category, itel’s counter-replacement programme further reinforces its focus on dependable technology and accessible service, Innovation series in FP category which include Aqua – Tough – Care are the new innovative new age Feature phone with new age benefits.
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