Mumbai: India's live entertainment market is one of the fastest-growing in the world, but finding the right experiences hasn't kept up. thumpN launches to change that.
Built by a team with over two decades of experience shaping India's live entertainment industry, thumpN is an AI-native discovery and ticketing platform designed to help fans discover experiences that genuinely match who they are, what they love, and how they want to feel. Whether concerts, comedy, nightlife, sports, festivals, or emerging regional events, thumpN brings the entire live landscape into one place.
With over 40,000 live events across 319 cities each year, fans are overwhelmed by choice while organisers struggle to cut through. Discovery is scattered across social feeds, algorithms, group chats, and word of mouth. As the market expands beyond metros and consumer behaviour shifts toward more conversational and personalised experiences, the category is ready for a different discovery model.
At the centre of the platform is Shadow, thumpN's conversational AI agent designed to help fans find highly contextual live experiences through natural conversation rather than traditional search. Shadow understands intent, maintains conversational context, and reasons across events from multiple sources. Behind it is a network of contributing curators - artists, promoters, venue insiders, and genre specialists embedded across cities, whose on-the-ground signals continuously sharpen Shadow's taste. The result is recommendations that carry both AI precision and human cultural instinct, growing more personalised with every interaction.
"This started from a simple frustration," said Varun Khare, CEO of thumpN. "Discovery today is fragmented across social feeds, algorithms, WhatsApp groups, and word of mouth. The explosion of India’s live entertainment market, combined with the shift toward conversational and AI-native consumer behaviour, has created an opportunity to rethink discovery from the ground up. We’re building thumpN to feel natural. Fans can ask Shadow for anything from 'a stand-up show this weekend under ₹1,500' to 'something fun for the family on Sunday,' and the platform understands context, intent, and taste. At the same time, organisers get better infrastructure to grow and strengthen their position. thumpN only succeeds if the ecosystem does."
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