Mumbai. Recognizing the serious health impacts of adulterated food and the increasing use of chemical pesticides, Gujarati farmer-entrepreneur Shailesh Jaria launched his organic brand 'Gir Veggies' in Mumbai. Indian MMA fighter and actor Sangram Singh, who has been appointed as the brand's ambassador, was also present on the occasion.
At a press conference in Mumbai, Shailesh Jaria explained that adulterated and chemical-laden foods are a major cause of diseases like cancer, diabetes, blood pressure, and heart attacks. He said, "When I went to the market to buy fruits and vegetables, I often wondered whether I was buying food or a slow-acting poison. That's when the idea came to develop our traditional farming methods organically and provide pure and healthy food to the people."
The 'Shaileshbhai Ni Vaadi' farm, located in Amrapur Gir village in Junagadh district of Gujarat, practices organic farming under the 'Gir Veggies' brand. Over 30 varieties of fruits and over 50 vegetables are grown here, including mangoes, guavas, bananas, papayas, pomegranates, and berries, along with many seasonal fruits. Grains such as wheat, millet, corn, chickpeas, and pigeon peas are also grown. Under the scheme, these products will be delivered directly from the farm to consumers.
Sangram Singh praised the initiative, saying that in today's fast-paced urban life, people are increasingly moving away from natural and pure food. "As children, we used to eat fruits straight from the trees, but that experience has disappeared in cities. When Shailesh Jaria told me about his organic farm and talked about delivering fresh fruits and vegetables directly from the farm to homes, I found the initiative very positive," he said. Sangram Singh also stated that he has personally tasted the farm's fruits and found them to be of excellent quality.
It is worth noting that Sangram Singh is also scheduled to compete in an international MMA bout in Argentina on April 5, 2026, as part of the "Samurai Fight League," where he will face a French opponent.
Gir Veggies will initially deliver organic fruits and vegetables twice a week to the Kandivali, Borivali, Dahisar, and Malad areas of Mumbai. The company's goal is to provide pure, fresh, and chemical-free food products by establishing a direct connection between farmers and consumers.
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