Zero coding platform brings institutional-grade trading automation to retail traders, as algorithmic trading is now accessible to over 240 million retail participants
Mumbai: Definedge Securities Broking Private Limited, a Pune-based fintech & stock brokerage firm known for its innovative trading tools and investor-education ecosystem, announced the launch of ALGOSTRA, its most significant platform introduction to date. Positioned as India's first fully customizable retail trading automation platform with zero platform fees, ALGOSTRA arrives at a watershed moment - just three months after SEBI's October 2025 framework officially opened algorithmic trading to India's retail investor base.
The timing could not be more critical. While institutional investors and proprietary traders have dominated algorithmic trading, generating 97% of FPI profits and 96% of proprietary trader profits in F&O during FY24 according to SEBI's own study, retail investors have remained largely locked out of this systematic edge. Until now.
The launch comes as individual investors continue deepening equity exposure, with holdings in NSE-listed companies rising 5x since March 2020 to ₹84 lakh crore (NSE Pulse Report, Sept 2025). According to sources, India's algorithmic trading market is projected to grow at 14.3% CAGR through 2030, and with 240+ million retail participants seeking disciplined approaches; the convergence has created urgent demand for Innovative & process-driven retail platforms.
Breaking the Institutional Monopoly
Rather than offering trade calls & tips, ALGOSTRA by Definedge empowers traders to convert their Trading Strategies into fully automated systems with complete transparency. The platform doesn't predict markets or promise profits - it focuses on executing strategies exactly as designed, with consistency and discipline.
"For too long, retail traders have watched institutions profit from algo trading while being told it's 'too complex' or 'too expensive,'" said Prashant Shah, CEO & Co-founder, Definedge Securities. "Most traders don't fail because their strategies are wrong - they fail because execution breaks down under emotion and fatigue. ALGOSTRA ensures execution happens with machine-level discipline. Our aim is not to replace thinking, but to protect it from emotion."
Zero Platform Fees. Zero Coding.
ALGOSTRA's value proposition rests on three fundamental pillars that directly challenge industry norms:
1. Zero Platform Fees: ALGOSTRA, a platform exclusively for Definedge Demat holders, charges zero platform fees.
2. Zero Code Automation: Traders can build sophisticated algorithms without writing a single line of code, removing the technical barrier that has kept systematic trading out of reach for many.
3. Transparency: ALGOSTRA focuses on empowering Traders with a platform where they can understand, control, and own every rule in their system.
4. Institutional-Grade Capabilities for Individual Traders
Built for traders who think in systems, with ALGOSTRA, you can:
● Run up to 10 strategies simultaneously across 500 instruments per strategy
● Automate across six charting methods: Candlestick, Heikin Ashi, Point & Figure, Renko, Line Break, and Kagi
● Design strategies for stocks, futures, and options under one unified framework
● Deploy advanced risk controls, including strategy-level profit/loss rules, trend filters, and separate P&L tracking
"We're not just launching another trading tool, we're enabling a structural upgrade in how Indian retail traders engage with markets," Shah added. "ALGOSTRA brings them closer to institutional standards of process, control, and accountability, while maintaining the transparency and ownership that sincere traders demand."
Built on a Foundation of Trust and Innovation
Definedge's entry into algo trading is backed by over a decade of product innovation through multiple Innovative platforms like RZone, Tradepoint, Zone Mobile App, Momentify & OPSTRA, its options analytics platform serving 2.4 million users.
The launch follows the company's first angel funding round in November 2025.
Controlled Rollout with Early Adopter Benefits
ALGOSTRA is being rolled out in controlled phases through awaitlist. Early users will receive priority access, onboarding support, and influence on future features as the platform evolves.
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