The coveted association takes celebrations to another level for buyers looking to invest in the yellow metal through the online jewellery platform

Mumbai : India’s first, largest, and the only omnichannel marketplace for jewellery shopping, eJOHRI has added another gold to its expansive jeweller network. The brand has onboard Muthoot Gold Bullion Corporation (MGBC) - an arm of The Muthoot Group, as its jeweller partner. The partnership comes as the testament to the brand’s commitment to providing one-stop-solution to customers for all their jewellery needs.

Speaking on the partnership, Jitandra Singh, CEO, Co-founder at eJOHRI said, “We are elated to associate with Muthoot, which is one of the most reputed companies in the gold business. It is a shining value addition to our jeweller network and will attract a huge response from those looking to buy gold as an investment asset.”

Under the partnership, Muthoot 24k gold coins and gold coin-cum-pendants with 999 Purity MMTC-Pamp certified are now available on the jewellery platform for sale at multiple price points depending on the weight of the article. It is noteworthy that gold bullions are highly prized forms (ingots, specialized coins, or bars) of physical gold that are used as an unfailing investment by governments and individuals alike. The latest announcement comes as a noteworthy development amidst the auspicious festive season that witnesses a spike in the sales of the yellow metal as people go on a gold shopping spree for investment and gifting purposes.

Vibha Sarin Prabhakar, CBO at eJOHRI said, “As the lineup of festivals fuels the demand, we foresee a positive outlook for the upcoming season. It is indeed the perfect time to make a gold purchase. Bullion in the form of coins are long associated with good luck, which is why we often find them in our homes while worshipping or performing auspicious rituals. Our partnership with Muthoot takes this festive fervour to another level. There can be nothing better than having the purity and quality along with assurance as you go gold shopping online on eJOHRI."

Commenting on the same, Paul Andrew PX, from the Chief Executive’s Office, Muthoot Gold Bullion Corporation (MGBC) said, "We feel privileged to join eJOHRI, the exclusive jewellery eCommerce platform and offer our products as a cherished gift and an ideal investment."

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