Mumbai : MG Motor India has recently launched a nationwide ‘MG SEWA - Parents First’ initiative. As a part of the program, the automaker is sanitizing the cars owned by the parents of its customers. MG has sanitized more than 1500 cars across the country to date.
The sanitization is free of cost irrespective of the parents’ car brand. The initiative is being driven by MG’s nationwide dealership network for extending a safe and sanitised driving experience to the elderly. The sanitisation process includes high touch-point areas, such as the seats, along with the eco-friendly ‘dry wash’ to ensure the car cabins are safe and free of any contamination.
‘MG SEWA - Parents First’ initiative aims to pay homage to the elderly, by making it a memorable experience for them. The sanitisation program was live throughout July and will remain so till August 31, 2020.
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