Formulated with innovative Weather Shield technology, the range protects hair against dry air, humidity, and heat
Mumbai, 10th July, 2020: Extreme weather aggressors such as ultraviolet radiation, humidity, cold temperatures, and dry air make them weak, frizzy, and unmanageable. To combat these problems and give you healthy, beautiful, and manageable hair, Oriflame, leading direct-selling Swedish beauty brand, has introduced the HairX Advanced Care Weather Resist range.
Created with advanced Weather Shield technology, the newly-launched products contain a combination of UV filters to help protect against UVA/UVB rays and free radicals. It also has a special film former that coats each cuticle to protect against cold or dry hair while locking in moisture to control the frizz caused by humidity. Thus, the range protects against all harsh weather for 72 hours and gives you the confidence of beautiful hair day after day.
Comprising a high-performing shampoo, conditioner, and amplifier, the range is designed to shield your hair against all weather conditions. The shampoo gently cleanses hair, prevents frizz, and delivers anti-static results. In addition to this, the conditioner makes hair softer, smoother, and silkier. Finally, the amplifier, with its weightless formulation, protects against humidity and leaves hair silky and shiny.
Speaking on the new launch, Mr. Naveen Anand, Senior Director, Regional Marketing, Oriflame South Asia, said, “Proper grooming goes a long way in making an individual look and feel great, and hair care is a big part of it. With HairX Advanced Care Weather Resist, we aim to help individuals look and feel their best, day after day. The advanced formulation protects the hair against the harshest of weather conditions, making them resilient and more beautiful than ever before.
Formulated with specially-selected ingredients and Phytonutrients, Oriflame’s HairXhaircare range is a result of years of research and backed by professional expertise for the strongest and healthiest hair. Phytonutrients, a breakthrough in hair care technology, mimic nature to shield, nourish, and repair the hair. With Oriflame’s latest range of Advanced Care Weather Resist products, you can achieve smoother, shinier, and healthier hair.