It's not an often occurring where a video of a song heap appraisal from the audience to a great extent. One such visual delight is delivered from the ideation of Tariq Bhatt with the music video of the song 'Dard Kam Nahi Hota ' which stars Mrs. India 2018 winner Priyam.
Recently Sophole album of FilmStock Creations with a grand event organized by Soul Academy at Hotel Sea Princess in Mumbai launched a preview to the video which was inaugurated by Shweta Khanduri. At this launch party the director of the video Tariq Bhatt, Priyam, Preeti Corner, Payal Gorodiya, Vivek, Anupriya, Shweta Khanduri, Akash Jain and BK Verma graced the event. 
Mrs. India 2018 winner Priyam will be seen starring as the lead in the music video. She portrays the character of a girl who loses the love of her life and the separation and trauma that leads up to it. Her presence has definitely added sheer grace and charisma to the song like the missing ingredient to the perfect recipe.
Priyam along with Niharika and Anil Mehta portray the characters of Tariq Bhatt rather beautifully and with full justification to both the song and the director's vision. Tariq Bhatt, who is the director of the music video 'Dard Kam Nahi Hota' and is also coming up with his latest feature film 'Zindagi Tumse' spoke to the media, "The music video has been shot at some lovely locations in Thailand which makes the visual experience of the song more delightful. The theme and story of the video are set in such a way that it feels heartfelt to the audience and hope that they'd appreciate the song as much as the preview."
Mrs. India 2018 winner Priyam also heaped praise for this music video and exclaimed, "The song is a beautiful track and the output created by the video is like a cherry on top of it. It gives me much warmth and touches my heart every time I listen to it. I hope the audience like it as well and appreciate our sincere effort."
The song is penned by Fatima Najeeb and sung and composed by Sahir Ali. The line producer of the music video Pushpendra Tiwari here said that in the future they intend to make more such music videos with plans to make a movie with Mrs. India 2018 winner as well.
The music track 'Dard Kam Nahi Hota' is releasing on all social media platforms this week and with the response to the track at the preview launch indicates that it is surely going to be a bonanza amongst the audience. 

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