Mumbai, 2019:The Professional Beauty Group called it a wrap on the first edition of Make Up Week (MUW). Hosted at 18.99 Latitude Banquets at Kamala Mills, Lower Parel in Mumbai, on the 25th and 26th of March, 2019, MUW had a carefully curated agenda that was aimed exclusively for professional make-up artists in India.
First up for MUW was Zorain Khaleeli of Zorains Studio, who focussed on understanding the science behind make-up.Next, Sanah Hassan from Kryolan Paris demonstrated one of the latest global trending looks whilst giving out important tips on application techniques. Sharon Knuiman from Makeup Studio Amsterdam demonstrated make-up using the Pantone colour of the year – Living Coral. She created a stunning red carpet look on a model using varying shades of coral and improvising on the smoky eye look.
Apart from the brand booths, the exhibition area also had a demo zone for make-up academies. The first edition of Make Up Week concluded with a felicitation ceremony. Seasoned artists such as Ambika Pillai, Cory Walia, Clint Fernandes and Vipul Bhagat were felicitated for their contribution to the industry. Delegates and visitors took away with them immeasurable knowledge about makeup trends and good business contacts.
Speaking about the success of the maiden edition of the Make Up Week, Vikas Vij, Director, IDEX, said, “We are overwhelmed with the response MUW has received from the make-up fraternity. Brands, academies, artists and new comers to the field have all enthusiastically welcomed MUW..”