Mumbai- Resonating with the name and popularity, London Pilsner from United Breweries Ltd. has brought one of the cricketing world’s biggest sensations, Ben Stokes, on board as its brand ambassador. After his unforgettable performance at the 2019 World Cup, he went on to win the Sir Garfield Sobers award for the 'Cricketer of the year' by the ICC. Stokes was also awarded the 2019 BBC Sports Personality of the Year in 2019.
Speaking on the brand ambassador announcement, Mr. Gurpreet Singh, Marketing Head for United Breweries Ltd. said, “London Pilsner has been a household name for the consumers in Maharashtra for nearly five decades. We believe this association with the swashbuckling England all-rounder Ben Stokes does justice to the rich legacy of London pilsner. This reinforces our commitment to appropriately appeal and reach out to our consumers. London Pilsner has always been a brand with a wide appeal due to its smooth taste and attractive pricing”.
Commenting on the association, Ben Stokes said, “I am delighted to come on board with London Pilsner as its brand ambassador. I look forward to working with the London Pilsner team over the coming years and building not only a strong association with the brand but also a strong bond with its consumers”.