Mumbai : Solidifying its commitment towards providing premium natural products for health and wellness, Upakarma Ayurveda, India’s fastest growing Ayurvedic brand that fulfills everyday wellness needs with Ayurvedic wisdom, is now expanding its product portfolio. As the focus on staying healthy has increased manifold during the pandemic, Upakarma Ayurveda has launched a bespoke range of immunity-boosting products.
The newly-launched products include:
1. Immunity-boosting juices (Amla Juice, Aloe Vera Juice, and Tulsi Giloy Juice)
2. Immunity-boosting drops (Amla Drops, Curcumin Drops, Giloy Drops, Ginger Drops, Tulsi Drops).
3. Premium quality Chyawanprash with the goodness of 30+ herbs and spices such as Amla, Cinnamon, Pippali, Laung among others.
4. Shilajit Liquid
5. Ayush Kwathwhich is the ultimate Kadha with natural ingredients such as Tulsi, Cinnamon, Black Pepper & Saunth.
Upakarma Ayurveda’s immunity-boosting range is available within the price range of 399 INR to 999 INR on all major e-commerce portals like Amazon, Flipkart, Snapdeal, Nykaa along with its website www.upakarma.com. All new products are also available at 10,000+ offline stores across India. The brand will further create offline and online distribution channels through its website, offline stores, e-commerce portals, etc, to gain maximum traction for its top-notch products. Apart from best-in-class formulations, the brand has also focused on premium and functional packaging for its new products.
Each of the products has undergone months of in-depth R&D by industry experts to formulate the ultimate immunity builders. In just four years, Upakarma Ayurveda has seen over 100 percent year-on-year rise in its revenues and putting faith in D2C strategy; it has seen its sales surge by 35 to 40 percent during the Pandemic.
Speaking on the launch, Mr. Vishal Kausik, Founder, Upakarma Ayurveda, said, “At Upakarma Ayurveda, we are proud to have created a significant mark and earned our customers’ trust. This gives us further impetus to continue innovating premium quality Ayurvedic products. We believe that Ayurveda holds the answers to all health and wellness issues of the modern times, and likewise, our immunity-boosting products will help individuals boost their immunity to tackle the ongoing global situation with the confidence of good health.
The global immunity-boosting food products market has been valued at USD 15.4 billion in 2020 and is projected to grow at a CAGR of 7.6% till 2025, according to Market Research Future. We, at Upakarma Ayurveda, are trying to tap a significant chunk of this fast-growing market with the launch of 11 immunity boosting products.
Since its inception in 2017, Upakarma Ayurveda has seen a steady increase in the demand for its products, especially Ashwagandha, Pure Shilajit Resin Form, Kashmiri & Afghani Saffron, and Sweet Almond Oil. On the back of its unique and multi-dimensional value proposition, the brand has witnessed 100% year-on-year growth and expects to maintain this pace over the next few years. The brand is available at around 10,000+ stores across 10 states in India along with a strong presence in the US. After making a strong presence across India and the USA, the brand is on its way to expand further with Europe, Canada, Middle-East Asia, and Mexico.
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