MUMBAI, December 05, 2018 – Samsung India, the country’s largest consumer electronics company, and INOX Leisure Ltd, India’s leading multiplex chain, today introduced ‘INOX Onyx’ to Mumbai, ushering in the future of cinema to the land of Bollywood. The world’s first Cinema LED offers most powerful, captivating and larger-than-life visuals thus, making the cinema viewing experience as natural as you would watch it in real world.
This cinema redefining technology – Onyx - is a game changer in the film exhibition industry and is only DCI compliant LED display. INOX at Malad, Inorbit Mall will play host to Mumbai’s first Cinema LED Theatre.
“Onyx, another transformational innovation by Samsung, will change the way we watch movies and will mark a new chapter in the history of cinema. The hundred year old projection technology will be a thing of the past. With INOX Onyx, welcome true colours, bring alive the LED Screen with real life like picture quality and exhilarating sound. We are elated to partner with INOX in our endeavour to revolutionize the movie viewing experience in the city of dreams - Mumbai,” said Mr. Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India.
“At INOX, we believe in the philosophy of ‘LIVE the Movie’ and commit the best cinematic experience to our customers. Our association with Samsung to launch World’s first cinema LED technology in Mumbai is a testimony of this commitment to them. Technology and innovation are at the core of INOX and we continue to redefine the cinema viewing experience by combining luxury with technology to present the best experience to our audience” saidAlok Tandon, Chief Executive Officer, INOX Leisure Limited.
With increasing interest in the technology among movie experts and enthusiasts, Samsung launchedthe innovative Onyx Cinema LED, a move away from the projection systems that were existing hitherto. The Onyx Cinema LED has the potential to deliver unparalleled picture quality, bringing content to life with greater vibrancy and accuracy.